Brand Identity

My dad opened this business in 2020 and asked me to do the brand identity. Knowing the client very well and being family owned and operated, it was easy for me as a son to gather valuable feedback as I moved forward with the project. 

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The sports center included a soccer field, 3 tennis courts and a swimming pool. All of these elements had geometry in common, so I created the logo around this rectangle representing a sports playing field. I also used a font reminiscent of Rome to best place the logo in the area.

I chose a clean and elegant style to make it clear that it was a new reality and aimed to be rigorous and always clean and tidy to offer customers a luxurious and unique experience in those areas. It also echoes the mentality of our home country of Switzerland.

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Copyright © 2021 Patrick Pirro.